Every media has an audience, however, the key is to impact that audience frequently in order to motivate a consumer to make a purchase. 

Creative

A good creative message has several elements but the most important is the unique selling proposition.

The first step in the advertising process is reach. All media work when used properly and the overall reach of the media is one component of effectiveness. ​

Tracking

Frequency

Reach

An important component of any advertising campaign is the ability to ascertain the return on your investment.

Marketing